We have noticed an increasing demand from our clients to redirect their marketing budgets away from traditional “above the line” spend and to focus it towards their actual frontline sales channel. For example driving customer footfall, this isn’t something that can happen through nationwide TV campaigns, it needs to be delivered at a local level for it to be truly effective.

Whilst taking your product on the road is a great way to raise awareness and drive home your message to frontline staff and customers, if the message isn’t consistent, opportunities will be lost. KTS can also help to set-up training sessions, for freelance staff manning your stand or even structure the roadshow around a front-line staff training format.

Roadshows are very time-consuming

Despite their “Groundhog Day” format, no day is ever exactly the same.
Each venue will have its own set of challenges, from access to on-site facilities, local staffing needs, plus accommodation for core personnel and a million venue-specific details.

KTS can help to lighten the load.
From the very first briefing to venue selection, idea development, equipment and logistics, we can help you get your show on the road.

We can help with:

• Event planning
• Equipment hire and transportation
• Venue management – billing, booking and branding
• Print management – posters, banners and promotional collateral
• Roadshow production – presentations, staging and lighting
• Staffing – promotional staff and security
• Centralised budget management